Emotion by Design: Creative Leadership Lessons from Nike
SKU: 42508978508

Emotion by Design: Creative Leadership Lessons from Nike

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Emotion by Design: Creative Leadership Lessons from NikeFrom the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination and, just sometimes, change how the world thinks. It's an art form

From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business

A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns

Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.

It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history- from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.

Now, Hoffman reveals the simple principle that Nike use to power their creativity- emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.

But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way- by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world.

The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.

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SKU: 42508978508

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Verified Purchase
Amy Backenstoe
Birmingham, US
★★★★★ 5
DELISH
Flavor Name: Beef Sticks - Jalapeño
My entire family LOVES these meat sticks. You can taste the freshness. The texture is meaty, No greasy film, no nasty ingredients. I was sold after reading about the fermentation process of these meat sticks. Excellent flavor. I’ll never stop eating these. Jalapeño are my favorite, they aren’t too spicy.
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Reviewed in the United States on May 28, 2026
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Sherz
Cuba, US
★★★★★ 5
Ten star quality and hands down the best I've ever had
Flavor Name: Venison Sticks - Original
I had a health practitioner suggest I increase protein intake and add in some game meats (venison, bison, elk) along with beef. I found Paleo Valley venison and beef sticks as a great solution to add these to my diet without a big bite in my budget. Paleo Valley provides several beef sticks that are all tasty and will appeal to a variety of consumer preferences though my personal favorite is the venison. All their sources are grass fed and finished, pasture raised and finished. You can instantly taste the difference in quality with your first bite. The sticks are firm and moist, nicely flavored and are simple to carry around as a quick snack or extra protein boost. I found I have less interest in sugary or carb-filled snacks by eating a quality protein source. Many other brands I've tried are hard, dry, heavily spiced and don't really taste natural. Not so with Paleo Valley. As a company, I found them to be very health conscious and have other supplements available, along with really useful educational tips for a healthier lifestyle. I think it's important to leave good reviews when I find something that's exceptional quality and Paleo Valley fits that bill.
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Reviewed in the United States on September 7, 2025
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Verified Purchase
JeepnJen
Charlottesville, US
★★★★★ 5
BEST GLUTEN FREE BEEF STICKS!
Flavor Name: Beef Sticks - Original
I have bought these mulitple times and now have decided to become a monthly subscriber. I love the fact of the "natural" ingredients, these are truly GLUTEN FREE with no hidden ingredients. The taste is amazing and has the perfect amount of spices, not to much but by NO means bland either. They are always fresh and last a long time. They are never dry, not one single time.
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Reviewed in the United States on April 19, 2026
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T.J. B
Bozeman, US
★★★★★ 3
Half a bad batch?
Flavor Name: Venison Sticks - Original
Unsure if I got a bad batch, ill explain why I gave it a 3. First four I had had the consistency of a banana and just tasted extremely off. It was oily, greasy, and the texture was just not something I ever experienced, and ive had venison/beef sticks before. It was pretty disgusting I brought them to work to ensure they didnt go to waste and kept one The one I had was perfect flavor, texture, non greasy and exactly what I had expected. Checked with the coworkers I shared them with and theirs were fine. It leads me to believe maybe it was a bad batch? If they were all like the first few id say 0 stars, if they were all like the last id say 5
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Reviewed in the United States on January 30, 2026
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B Yocum
West Palm Beach, US
★★★★★ 4
Good tasting, healthy snack that is high in protein and low in fat. But can be a pain to open.
Flavor Name: Beef Sticks - Original
These beef sticks are some of the healthiest, best-tasting snacks on the market. They're not cheap, but they are good value for money. Their compact size makes them easy to pack in you car, backpack or purse for a healthy, protein snack when needed. The fat content is minimal, but certainly adds to the overall flavor. The only issue is the packaging. We've been getting these regularly for more than a year, and nearly every time the "Peel Here To Open" end of the stick is actually sealed. It's like the machine is missing the mark, so you have to use scissors and that makes them way less convenient. Seems like a simple fix.
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Reviewed in the United States on January 7, 2026

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