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Description
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyBrand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like
Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.Binding Type: Paperback
Publisher: Amacom
Published: 03/28/2012
ISBN: 9780814439265
Pages: 272
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.62d
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★★★★★ 5
Works well when properly applied
Size: 3 Fl Oz (Pack of 1)
I try to always buy the highest SPF that I can find. This one fits the bill. If you apply it thoroughly all over and then reapply every few hours, you shouldn't get burned. I've worn it to the water park numerous times now. I have very sensitive skin, and it's given me no issues. I even put it on my face, just being careful not to get too close to my eye area. Once it absorbs into your skin, it doesn't feel too sticky like some other sunscreens can. Just be aware that it will leave a white residue on your bathing suit if you get it on there, but I've always been able to wash it out and that's a small price to pay for proper sun protection!
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Reviewed in the United States on April 9, 2026
★★★★★ 5
Excellent product.
Size: 3 Fl Oz (Pack of 1)
Excellent product. The sun is extremely strong where I live, and I've been using this for several days now; it lasts a very long time on the skin. However, if you have very sensitive skin, I wouldn't recommend using it on your face—in my case, it caused a breakout. But for the neck, body, and arms, it’s excellent. I highly recommend it, and it doesn't leave a bad feel on the skin or an unpleasant smell. If you use it in the water, it is recommended to reapply every hour and 20 minutes, otherwise you might get sunburned.
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Reviewed in the United States on May 23, 2026
★★★★★ 4
Solid sunscreen!
Size: 3 Fl Oz (Pack of 1), Size: 3 Fl Oz (Pack of 1)
I just started using this sunscreen about a week ago. It doesn’t feel heavy on the skin, but as someone with a dark complexion, it will leave a faint white-cast at first. Simply just tap it into your skin more!
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Reviewed in the United States on April 11, 2026
★★★★★ 5
Non-greasy and absorbs quickly
Size: 3 Fl Oz (Pack of 1)
I really like this sunscreen. It’s very lightweight and absorbs quickly without leaving a white cast or greasy feeling like other sunscreens. I use it every day and it feels very comfortable on the skin, even under makeup.
It provides great protection and doesn’t irritate my skin. The size is also convenient to carry in a bag. I definitely recommend it if you’re looking for something effective and lightweight.
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Reviewed in the United States on April 19, 2026
★★★★★ 5
Best sunscreen
Size: 3 Fl Oz (Pack of 1)
My favorite sunscreen. Been buying if for 2 years and still a great product. It goes on easily and does not make your skin greasy or sweaty. It does not cause breakouts either.
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Reviewed in the United States on May 7, 2026