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Description
The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great
Condition: BRAND NEWISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press
Description:
A critical history of the social media influencer’s rise to global prominence
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
My rabbit loves playing with this, and of course getting treats!
Color: Turn Around, Size: Level 2
My bunny absolutely loves the TRIXIE Activity Around Puzzle Feeder! It keeps her engaged and mentally stimulated for long periods, making it a great source of fun not just for rabbits, but for cats and small dogs too. The design is intuitive and easy to clean, which I really appreciate—it takes just a quick rinse or wipe-down after each use. Despite regular use, the toy has proven to be very durable and holds up well to enthusiastic play. One of the standout features is that it’s surprisingly resistant to chewing; even with my bunny’s constant nibbling, there’s barely any visible wear. The compartments are just the right size for small treats, encouraging pets to think and interact with it. I love that it adds enrichment to my pet’s routine without creating extra work for me. Overall, it’s a well-made, multi-species puzzle toy that brings a lot of joy to curious pets. It is very quiet during use and doesn't make a noise.
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Reviewed in the United States on June 29, 2025
★★★★★ 3
He was confused, I was amused!
Color: Turn Around, Size: Level 2
This toy was quite well made, the materials are solid and once assembled, its very sturdy! Super easy to put together too. It comes with two kinds of lids for the test tubes, three little holes (intermediate/ difficult) and one big hole (beginner/easy). So the actual toy was really nice.
There was only one problem...for some inexplicable reason...my dog (3 yr/ 20lb/ shorkie) was afraid of it! He's used lots of puzzle / game toys in the past, but for some reason this one weirded him out.
No matter what I did, I couldn't get him to even try moving the test tubes. The farthest I got was having him eat a treat off the edge of a test tube once or twice (hence the video, there's a piece of chicken sitting on the top). Mostly he would just growl at the toy or eye it suspiciously, and then run away. I would describe his overall attitude as agitated skepticism with a hint of annoyance...specifically toward me! (As if saying "what the heck is this thing??")
I will say the customer service was pretty good. And I definitely got some personal entertainment watching my dog run around and growl at the toy that was just sitting there. (:
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Reviewed in the United States on April 27, 2025
★★★★★ 5
Can't beat the price if you have smaller dogs
Color: Turn Around, Size: Level 2
This is my 2nd one, which was bought for my mom's dogs. They absolutely love it when they come to my house. I live that they have to get their nose off the floor to figure it out and that there are more than 1 tube that they have to flip (think about). My only thumbs down isn't a big deal but would be the hard base. The treats fling off this base and can end up anywhere in the room. I think if it wasn't so hard, they wouldn't have to walk away from the activity or have to fight over who get the "reward" (It's usually the other dog waiting to chase where they fly off to). It doesn't flip over unless they run into it which doesn't happen often, although our dogs are all under 15 lbs. Imnsure if a bigger dog were to use this, it wouldn't stand up well and may break. It was easy to put together, and functions very well. Our dogs think this is the most fun toy out of all the interactive togs we have (which is A LOT).
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Reviewed in the United States on April 17, 2025
★★★★★ 5
Amazing!!!
Color: Turn Around, Size: Level 2
This is an amazing mental stimulation toy for my dog! And it’s a perfect one for dogs who are learning. He picked it up right away and loves it! I can’t wait to get the other ones they have. Seriously so amazing. My very active Aussie can spend 30 minutes doing this and not get bored.
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Reviewed in the United States on April 5, 2026
★★★★★ 5
Great for bored dogs
Color: Flip Board, Size: Level 2
Great dog puzzle! My pup loves this, he did chew the peg portion once he got them out so they can be put back in. They are tough for small dogs to get out so I think he plotted it out.
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Reviewed in the United States on April 9, 2026
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